What Am I Up to Right Now?
Besides what's on paper...
2022 - Present
Senior Strategist
At Hearts & Science (OMG company), I oversee the strategy, finance, and planning of advertising campaigns. I like to think of my role as half project management and half strategy. Some of my day-to-day includes analyzing target audiences & consumer behavior, executing & optimizing media plans (leading all other internal teams), and managing the budget for all media channels holistically.
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2020-Present
Freelance Youtube
Outside of work, I create videos about incorporating themes of mindfulness and minimalism in your everyday adult life. My videos are meant to be a source of education and insight to help build stronger mental habits that lead the audience to success. Come check out my channel; I post biweekly!
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Education
SUNY New Paltz | Bachelor's Degree
Majored in Public Relations & Applied Comms
Minored in Film/Video Production
Ewha Womens University | Study Abroad
The study of Advertising and Market Research (in Seoul, South Korea).
Skills & Expertise
Strategy
Skilled in analyzing qualitative & quantitative research to make buying, targeting, marketing and strategy recommendations to client.
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Data Systems
1+ year of using Nielsen Data Solutions, MediaOcean apps and first party data for inventory management and post campaign analysis.
Video & Music
4+ years of professional and personal experience doing videography (such as branded content), video editing, audio recording and music performance.
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Production Software
4+ years using digital software such as Adobe Premiere, ProTools, and Logic X Pro to edit digital media for clients and personal projects.
Past Clients
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Skills
& Expertise
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